WHAT AIDA STANDS FOR..
Attract, Interest, Desire, and Action.
1. ATTRACT:
In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next. Asking a question that will perk people's interest is a great way to attract them. If they answer the question in their mind, their answer may lead them to either walk away, or to continue reading if it relates to them. "FREE!" is almost always used as a main attraction phrase. People love anything that is free and so therefore will continue to read the advertisement to decide whether they are interested in this free item or not.
2. INTEREST:
This is one of the most challenging stages: You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their time understanding your message in more detail? Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.
3. DESIRE:
The Interest and Desire parts of AIDA go hand-in-hand: As you're building the reader's interest, you also need to help them understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. So, rather than simply saying "Our lunchtime seminar will teach you feedback skills", explain to the audience what's in it for them: "Get what you need from other people, and save time and frustration, by learning how to give them good feedback."
4. ACTION:
Finally, be very clear about what action you want your readers to take; for example, "Visit http://www.silverlining.weebly.com for more information"
rather than just leaving people to work out what to do for themselves, or tell them where they can find the product which will result in many people going out and purchasing it.
In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next. Asking a question that will perk people's interest is a great way to attract them. If they answer the question in their mind, their answer may lead them to either walk away, or to continue reading if it relates to them. "FREE!" is almost always used as a main attraction phrase. People love anything that is free and so therefore will continue to read the advertisement to decide whether they are interested in this free item or not.
2. INTEREST:
This is one of the most challenging stages: You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their time understanding your message in more detail? Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.
3. DESIRE:
The Interest and Desire parts of AIDA go hand-in-hand: As you're building the reader's interest, you also need to help them understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. So, rather than simply saying "Our lunchtime seminar will teach you feedback skills", explain to the audience what's in it for them: "Get what you need from other people, and save time and frustration, by learning how to give them good feedback."
4. ACTION:
Finally, be very clear about what action you want your readers to take; for example, "Visit http://www.silverlining.weebly.com for more information"
rather than just leaving people to work out what to do for themselves, or tell them where they can find the product which will result in many people going out and purchasing it.
COLOUR
Colour means a lot to me as it's everywhere around me. My favourite colour is yellow because it portrays happiness to me. I see sunshine when I picture yellow. My bedroom is yellow and I own a lot of yellow clothes. Colours are great for mixing and discovering what new colours you can create.
Red
Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.
Orange
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant,
demanding of attention.
Yellow
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice,
betrayal, jealousy, covetousness, deceit, illness, hazard.
Green
Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
Blue
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold,
technology, depression, appetite suppressant.
Purple
Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance,
mourning.
Gray
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.
Brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.
White
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage, cold, clinical, sterile.
Black
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity,
unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).
Red
Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.
Orange
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant,
demanding of attention.
Yellow
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice,
betrayal, jealousy, covetousness, deceit, illness, hazard.
Green
Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
Blue
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold,
technology, depression, appetite suppressant.
Purple
Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance,
mourning.
Gray
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.
Brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.
White
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage, cold, clinical, sterile.
Black
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity,
unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).